Here are the facts as we know them:
1. Wendy’s announces ‘flex pricing’ based on high / low volume times.
2. Your crack Right Angle team heavily criticizes this policy
3. Wendy’s capitulates and reverses itself on ‘flex pricing.’
Do YOU have a problem with consumer relations? If so, for God’s sake do not call us; we do this once a decade.
Listen here on Soundcloud:
Wendy’s sold it wrong. Our Arby’s and Steak ‘n Shake chains have afternoon “Happy Hours” where certain items are much cheaper that all the other times. Usually the time is 2-4pm when traffic is light. No one has complained that I’m aware of.
Precisely right. Basically why “Happy Hour” became a thing. It was a way to get customers in the door between the end of lunch and the start of dinner.
Reduce the drink price (on certain drinks) and after a couple pops they order an appetizer or something. Win-Win .
Very poor messaging on what could have been a positive.
Shame, Wendy’s had good marketing not that long ago. Especially their social media. Someone high up must have thought the folks running their X feed were too sarcastic and dialed it back.
It is very poor now when it was funny.
Funny and weird how “the big 3” have to try all these schemes. In and Out burger has happy employees, well paid, and somehow they don’t have to play price games, and they’re always packed full of happy patrons. No games, well, if you don’t consider “secret menus” and “animal fries” playing games….. If I HAVE to go into a McD’s while on vacation, travelling down the interstate, and there is no better alternative, I love buying off the Touchscreen Kiosk. After a thorough wipe with an alcohol towel, of course. I’m hard of hearing even with hearing aids, so… Read more »
So that’s the problem, too many people?
This guy would agree.
/sarc for those who can’t tell
I’ll even accept my burger cooked and assembled by I-Robot, however, if I see this guy behind the counter….I’m out the door!
This experiment, like so many others like it, will inevitably fail, because the customers who don’t want to pay the highest price will either find another lunch venue or they will adjust their individual lunchtime schedules. Scott described this well with his anecdotes.
Finally, we have witnessed the power of this fully operational Right Angle!
thought that was a description reserved only for Iowahawk!
Quit making me laugh, I just had surgery and it hurts to laugh… 😉
Did you have funny bone removal?
The bit about the price of a Big Mac being half the minimum wage has some interesting implications… I wonder if anybody in Seattle will catch on.
Ever heard of the “Big Mac Index”? I learned about this index at a NATO thinktank back in the 1980’s. It is how you compare currency values between countries. Compare the price of a Big Mac in country A vs country B. That will tell you the variance in currency exchange rate. Well, the “Big Mac Index” also works for inflation. Compare the price of a Big Mac from one year to the current year to find out what the actual inflation rate is – in spite of what our government says the inflation rate is. So, when Ray Kroc… Read more »
Most truck stops don’t have a Burger King so I’ve been watching the price of a 24 oz cans of Monster. It can vary by as much as two bucks between rural Montana and a city with crime and government problems. Glad I have a refrigerator on my truck.
I’ve used the same idea when inventing my pizza price comparison from city to city to determine cost of living.
Reminds me of the story about the guy pricing outdoor furniture. The first store had the set of furniture for $85. But there were none in stock. He went to a second store and the price was $100 for the same set. They had them in stock. He protested that the same furniture was $85 just down the street. The salesman said.” did they have any?” The man said “NO”. The salesman replied, “…well when we dont have any, they are $75 per set”. And so it goes.
Intro was really clever, guys:)
Most places have one hour meal breaks and Flex Time to work around rush hour traffic. Easy enough to eat during low cost hours. Glad you brought up McD’s. Used to get their 2 for $5 sausage-egg McMuffin. It’s been creeping up. Last time I had it, it was $11:78. Seems specifying “senior coffee” size costs them extra. As I said, the LAST TIME!