A new study shows almost everyone thinks that almost everyone desires fame. But the survey also shows that almost no one craves it for himself. Instead, the vast majority say they believe that personal success means “following your interests and talents to be the best you can be at something you love.” But how can we explain the relentless barrage of self-promotion and personal image manipulation on Facebook, YouTube, Twitter, Instagram and elsewhere? Are we lying to ourselves to cover up our social disease epidemic — faking humility to mask our desperate craving for wealth, influence and public approval?
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