Republicans have principles and a time-tested ideology, but they don’t have a brand — at least not a clear and memorable one. Voters are leaving the “woke” Left, but if the GOP is to trump Democrats in 2024, they need a brand that’s more than just “We’re Un-Woke!” On a range of issues from voting integrity to fetal human rights, Republicans need to connect in simple, emotional ways that bring truth to the heart.
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