General Odors: Stench of New GM Logo Threatens to Surpass New Coke Branding Morass

The new GM logo tries to evoke emotions about your battery-car, clean-skies, future in a vain attempt to woo a generation of young consumers that doesn’t even want to own a car. Bill Whittle, Stephen Green, and Scott Ott deliver the kind of ‘analysis’ General Motors deserves for this branding morass, the stench of which threatens to surpass New Coke.

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