The NCAA announced guidelines this week to allow college athletes to profit from use of their name, image and likeness, opening the gate for amateurs to cash in on sports through endorsements while still in school. Is this just a booster bonanza that puts some legal juice in a recruiting pitch? Will the National Collegiate Athletic Association’s decision preempt efforts by state and federal lawmakers to permit pay for play? Will the new regime, set to start no later than January 2021, require female athletes to receive equal pay for equal work?
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